Ged Roddy appointed as Technical Director
Possibly the first long term visionary move the football club have made in a decade. Thomas Sandgaard has hired Ged Roddy as the club’s Technical Director.
Roddy has a very impressive CV, and this role points to future plans and ambitions that Sandgaard has. The Dane has said he will be the only director of the club, which put a little bit of concern in my head bearing in mind where he lives and being CEO of a $80m company and growing.
Yet, the key is to surround yourself with good people, build a trusted and connected team, and establish a plan and a strategy, and keep as close to it as possible.
Charlton Athletic as a business has had no conceivable strategy since Peter Varney left the club. We have meandered from abrupt decisions, poor hires, and a myriad of short-term actions such as the revolving door of players, cutting corners on contracts and player wellbeing. The dreamers, the idiots, the cowboys and the charlatans had left us on the verge of going to the wall.
I suspect Roddy will be charged with overseeing the infrastructure, the academy, and player and management well-being as well as developing a culture and a framework to take the club to where Sandgaard wants it.
I hope and expect that Bowyer, Gallen and AvOry have all bought into that (I really hope so) and been part of the decision. It’s hard to know how Sandgaard would ever have heard of Roddy without consulting other leaders in the game, and we know he has done that, but Steve Avory would be very aware of Roddy’s background for example.
Roddy has done many things including building the Elite Player Performance Plan, developing players, associations, building strategy, working at FIFA, the Premier League, Reading FC, Bath University and has worked across many sports.
We badly needed a vision. Incredibly Bowyer, Gallen, Avory and one or two others such as Tracey Leaburn have kept this club on life support, but now it is about the future.