Fill The Valley
Slightly bemused by today’s match day price tickets announcement. Between £29 to £34 per home game for a seat in the majority of the stadium on the back of a horribly rising cost of living. Not to mention petrol prices and increasing interest rates. Do I need to go on. £34 for League One football? Where is Thomas getting his advice from?
All this on the back of the disastrous efforts to fill the 18,000 or so empty seats last season. No bad idea filling The Valley but a) make it a worthwhile product and 2) have a knowledge based marketing strategy and 3) price it accordingly.
I get that the club are pushing people down the season-ticket route, but they are hardly giveaways and families just don’t have that disposable income, but they will wake up on a Saturday morning or decide over dinner on Friday to go to a game. For that blind support and spontaneity the club will charge each adult another £3 for the privilege of making a late decision. That is absolutely bonkers.
How they price away tickets and if they plan to charge pay-on-the-gate away fans the extra £3 who knows. Also, with the talk of reciprocal pricing of tickets getting louder, many of those that like to, or perhaps will instead travel for an away day, could also get clobbered.
For me there is absolutely no point in getting a season ticket, and pre-purchasing and having the tickets sent somewhere is a problem I don’t want to worry about when I fly across the Atlantic for a game.
So an upper Covered End seat for my son and I runs to £64. A day out at the football has suddenly become both expensive and depressing!