More Comms people than players
It now all makes sense. A top 6 budget does not necessarily mean on midfielders or goalscorers, it means on specialised marketing and communication staff.
After Mel Baroni walked out 46 days into her new job following Roly’s {…} rant in March, Meire attempted to steady the sinking ship by hiring specialist sport and entertainment PR firm Pitch at I expect great ongoing expense.
If that wasn’t enough Meire has now hired full time, Tom Rubashow from Pitch PR as Head of Communications. This story had already been broken by Matt Wright in the last VOTV. Tom is so communicative that after word got out of his impending move to Charlton, he made his Twitter account private.
What it seems we never knew was that Meire has also hired former Football Association communication’s chief Adrian Bevington (photo). Bevington’s company Adrian Bevington Sport & PR, already works with a number of other football clubs and sports organisations, and was engaged by Meire several weeks ago and will help advise new boy Rubashow. (more)
Better communications is desperately required but in what business are costs cut at every corner but lavishly spent on three people or firms doing the same job? And in what business does the owner of a company keep dishing out band aids yet can’t see the gaping wound sitting straight in front of him?
Good point well made CA. I’m wondering if it’s a coincidence that recent comms appointments come at a time when the voices opposing the protests are at their loudest.
CA
As we both know from our careers that when you really have no idea what is going on or how to run a business you hire consultants to tell you what you already know or should have known. It’s a classic move for clueless management teams
Spot on Albury.
It may be a wake up call to the new regime that the control of communications may not be as it used to be – it’s not just something that you can pay to effectively influence when tens of thousands of fans can have Twitter accounts, blogs, email and access that could once only be dreamed of. Unfortunately not just a matter of taking a few sports journalists for a boozy lunch anymore despite what the “consultants” might say.
If Robinson’s good line in talk translates into results and the team is successful ,there won’t
be any need for these lavish and expensive PR operations.
On the other hand if it all turns into another crock, all the PR in the world won’t
fill an empty stadium..
He does like the sound of his own voice doesn’t he CR.